A good SEO strategy is defined and influenced by a lot of things that a brand does or does not do on a daily basis. One of these factors that is lesser talked about (in marketing) but greatly affects your site’s search rankings is the web hosting service that you avail. And if you want your hosting to positively impact your SEO efforts, here are five things you should look for in your hosting service provider.
If your website is constantly facing downtime, with server errors, page timeouts, and similar glitches, chances are that the search engine (especially Google) will not consider your site URL to be included in the results. But there is a solution to this problem.
Read more: SEO-Friendly Hosting: 5 Things to Look for In a Hosting Company
Opt for Cloud Hosting and avail the benefits of reliable resources that cloud environment boasts of. With resource virtualization, duplication, data mirroring, caching, and more, Cloud Hosting ensures that your site resources are always up and running at all times.
As per recent Google’s mandate of 2018, all websites, henceforth would require SSL certification. Any site without the same would face an impact on its search rankings. If you are a website owner looking for a hosting provider, then you must keep this in mind. Ensure that your service provider supports SSL. The best Cloud Hosting provider will include this in their basic plan, along with other security measures like running regular scans against malware or viruses.
Site Loading Time
Along with your site being up and running, your site also needs to load faster and render quick results when the user is trying to access it. This loading time is another factor that can drive SEO. If you are still hosting your site on a physical server, your site could be subject to slower loading time. More so, if your user and your site server are remotely located from each other Cloud Hosting uses a Content Delivery Network (CDN) to distribute the site content across multiple virtual servers and whenever your user seeks information, it retrieves information from the nearest server, thus yielding fast results.
Present day websites live and breathe on a solid Content Management System (CMS) which helps you create exceptional content. The joint output of a good CMS platform and great content helps you generate better SEO. So, you would essentially want to look for a hosting provider who can work on the CMS that you prefer or use an easy-to-use CMS.
Automatic Daily Backups
Although SEO is not directly dependent on this, page rank is the net output of what happens with or without backups. In case there is no backup of your site data, you will not only lose all your site data, but your site will soon drown in oblivion into the web space. On the positive extreme, with your Cloud host providing daily automatic backup, you can instantly restore data in case of an emergency and let your site come back to life.
A good Cloud Hosting provider will offer all these and many more. Beyond hosting, they will also offer value additions to your site that can upgrade your business website to the next level, all of which can turn out to be in favor of your site’s SEO.